Major Gifts

Many nonprofits rely heavily on public funding or grants, which may not be sustainable or diverse. The vast majority of donations—over 80%—are actually major gifts from individuals, so the sooner your organization can build an individual giving program and segue this into a major giving program, the more likely you can survive internal and external changes and challenges, and build for your organization long-term sustainability. Prospect Management is central to this process and includes building in healthy habits that are “donor driven” to bring donors closer to your organization.