Diversify funding streams by building your special giving program now.
Many nonprofits rely heavily on public funding or grants, which may not be sustainable or diverse. The vast majority of donations—over 80%—are actually major gifts from individuals, so the sooner your organization can build an individual giving program and segue this into a major giving program, the more likely you can survive internal and external changes and challenges, and build for your organization long-term sustainability. Prospect Management is central to this process and includes building in healthy habits that are “donor driven” to bring donors closer to your organization.
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